EX2 is the current creator-performance engine
highEX2 contributes roughly 44.8% of detailed views and 68.3% of detailed interactions in the current ingested dataset.
DOREMINI Intelligence
ConfidentialPrivate Automotive Intelligence Report
Current campaign snapshot
V1 data snapshot
Reported Viewsreported
19.6M
Source-reported campaign total
Reported Reachreported
16.6M
Source-reported campaign total
Interactionsreported
724.5K
Source-reported campaign total
Published Piecestracked
70
Rows with reported views
Active Dealerstracked
75
31 Mexican states in current master
Dealer Data Coveragepartial
38.7%
29 / 75 dealers with aggregate rating
A
Open creators →Executive creator snapshot
| Creator | Model | Views | Interactions | IR | Role |
|---|---|---|---|---|---|
| DomelipaTikTok / Instagram | EX2 | 4.24M | 398.6K | 11% | Scale + interaction driver |
| Emilio MarcosInstagram | EX2 | 3.32M | 60.50K | 2.2% | Acceptance leader |
| Musa MistralInstagram | MONJARO | 1.96M | 35.20K | 2.1% | Premium awareness |
| Armando HernandezInstagram | EMGRAND | 1.47M | 26.60K | 2.1% | Reliable scale |
| Andrea EscalonaInstagram / TikTok | EX5 EMI | 1.13M | 15.00K | 1.6% | Family safety |
| Mia RubinInstagram | EX2 | 1.06M | 12.45K | 1.4% | Next-gen mobility |
B
Model mix
20.1Mtracked views
EX29.02M
MONJARO2.53M
EX5 EMI2.54M
EMGRAND2.09M
COOLRAY1.74M
C
Message clusters
D
Format performance
InstagramReel13.3M2.1% interaction / reach
TikTokTikTok4.71M8.9% interaction / reach
InstagramStory1.19M2.7% interaction / reach
E
Open sentiment →Sentiment signal
Emilio MarcosEX2
78%positive
Highest explicit positive sentiment in source summary
Jorge LozanoEX5 EMI
74%positive
Strong acceptance profile
Monica LlacaMONJARO
73%positive
Strong premium/family acceptance
Angela OmanaCOOLRAY
66%positive
Positive reception; negative share not explicitly stated
Mia RubinEX2
63%positive
Solid acceptance
Lia MendiCOOLRAY
54%positive
Favorable response with smaller scale
F
Open dealers →Dealer reputation coverage
4.06weighted rating
29 / 75rated dealers
1231reviews in rated subset
3high-risk locations
G
Open insights →What matters now
Scale and acceptance leaders are different
highDomelipa leads scale and interaction volume, while Emilio Marcos, Jorge Lozano and Monica Llaca lead explicit positive sentiment in the source summaries.
Design and technology dominate current creative volume
mediumThese message clusters carry the most tracked views, but the result is observational because creator/model mix is not controlled.
Brand conversation is shifting toward consideration
mediumThe source narrative reports fewer objections around origin, quality and parts availability, with more comments indicating intent to see or own the vehicle.